![Marketing messages]()
by lesley | Oct 6, 2015 | Readability
If you’re creating marketing material then you really need to get the message targeted – and most marketers know about that. They do lots of research into what attracts their ideal client’s attention. However, few marketers know HOW people process...
by lesley | Apr 29, 2013 | Readability, Usability
No – not rocking and rolling – but the on screen equivalent! Someone, somewhere made a ‘rule’ that you should be able to arrive at the page you want in no more than three clicks. Then someone else also made a ‘rule’ that said a...
by lesley | Mar 11, 2013 | Marketing, Readability
Putting a barrier between your message and your reader makes absolutely no sense at all, but it’s surprising how many companies make it hard for people to process the information presented to them. Of course, nobody does this deliberately, but also few...
by lesley | Jan 7, 2013 | Readability, Website copy
I’m back on my soapbox about the importance of not only delivering the message that your potential client will respond to, but also presenting it in a way that makes it easy for them to see and process. After looking at many websites that start with...
by lesley | Dec 17, 2012 | Readability, Usability
Sometimes when I look at websites I wonder what the site owner was thinking when they put it together. It’s rarely aimed at the reader. If a website isn’t easy for the reader to understand quickly and find their way around easily, what else could it be...
by lesley | Jun 11, 2012 | Readability
I like to think that I write good quality web content – and my team do too – but once written it all depends on the design as to whether anyone ever reads it. These are some of the things that really get my goat and are virtually guaranteed to stop people...
